IMC

The Office of Integrated Marketing Communications (IMC) comprises of a team of visual and verbal storytellers who help push the USC mission by showcasing USC, its people, and its many initiatives through photos, videos, written copy, and graphic design in print and online. We enable the University to deliver on its vision by leading on the protection and enhancement of our reputation through the provision of professional advice and support for all communications and marketing activity across the institution, and exploration of new approaches and technologies.

We primarily manage comprehensive integrated marketing communications strategies to enhance USC’s overall brand awareness, institutional reputation and student enrolment. 

At IMC, we also assist academic and administrative departments in developing effective ways to achieve their strategic goals and promote activities. Our services include:

• Campaign Planning/Consultancy
• Brand Management
• Marketing/Promotions Strategy
• News & PR
• Audio/Visual Management
• Social Media Management
• Web Content Management
• Videography & Photography
• Valley Voice Publication
• USC Weekly e-publication
• Internal Notices
• Graphic Design Services
• Advertising Services
• Printing

We want to help you tell the story about your department, your events, and the people you serve. Check out our new marketing toolkit for DIY resources or complete an intake form to get started on a project.